Sadie Novello is Chief Content Officer of GIPHY, where she oversees the company's content, editorial, partnership, marketing/PR verticals, as well as GIPHY Studios – the Los Angeles based creative agency for GIPHY. GIPHY is the world’s first and largest GIF & Sticker search engine and distribution platform, serving 7 billion GIFs to 500 million people daily. Prior to coming to GIPHY, Sadie spent her career working with top-tier talent and brands to bring their digital business ideas to life.